Page 102 - BSR17-EN
P. 102

Love Starts with

            Words Campaign

                               Borusan is Equal Platform determined its first focus area as gender equal-
                               ity in business life. We launched a guide and a video in September 14th
                               Valentine’s Day to  point out  the discriminative  language  in  behavior  in
                               business life. With this guide, we intended to establish the basis for love
                               and respect in work life by being aware of the prejudicial language and

                               behavior that feed inequality in business life.

                               The “Guide to Avoid Discrimination Bearing Words and Behavior” doc-
                               ument that is developed by the social equality platform, Equal Borusan
                               and Kadir Has University Centre for Social Gender and Women Studies,
                               includes language and behavior towards gender discrimination in work

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