Page 44 - B-SR-2016-EN
P. 44

[STRATEGY AND MANAGEMENT]                                                                                         STAKEHOLDER COMMUNICATION PLATFORMS
                                                                                                                               STAKEHOLDER              COMMUNICATION TOOL / FREQUENCY

            COMMUNICATION WITH                                                                                                 Borusan Employees        CEO and General Manager Memorandums (frequency varies according to
                                                                                                                                                        topics of communication); Borusan Day (yearly); Annual Report (yearly);
            OUR STAKEHOLDERS                                                                                                                            Sustainability Report (yearly); Employee Loyalty Research (yearly); Internal
                                                                                                                                                        Communication Meetings (at least yearly in group companies); Performance
                                                                                                                                                        Evaluation Meetings (yearly); Internal Information Notices (instant); Ocean
            We define our stakeholders as persons              holders that had intensive economic,                                                     Volunteers Platform (all year long); Recreation Clubs (all year long); Ethics
            and organizations that are influenced              social, and environmental interactions                                                   Rules; Employee Trainings and Borusan Academy Faculty Programs (all
                                                                                                                                                        year long); The Borusan Employees and Yammer Intranet Platforms (all year
            by  our  activities,  and  at  the  same           with our companies and prepared the
                                                                                                                                                        long); B’Alem Human Resources Portal and Applications (all year long).
            time,  who  could  have  an  impact  on            stakeholder maps for each.
                                                                                                                               Customers                Annual Report (yearly); Sustainability Report (yearly); Customer Satisfaction
            our group’s efforts to achieve its busi-                                                                                                    Research (at least yearly in Group companies); Meetings and Interviews;
            ness targets. In order to plan a more              As a result of these studies, it was re-                                                 Internet based Applications; Ethics Rules, Corporate Website (all year long).

            intensive communication scheme with                vealed that the primary key stakehold-                          Business Partners        Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
                                                                                                                                                        Meetings and Interviews (all year long).
            our  key  stakeholders  for  the  coming           ers identified at the workshop and the
                                                                                                                               Public Institutions      Annual Report (yearly); Sustainability Report (yearly); Audits (instant / peri-
            terms, we reviewed all key stakehold-              ones identified by Holding Corporate
                                                                                                                                                        odical); Joint Projects; Corporate Website; Meetings and Interviews (all year
            ers of each company in the group in                Communications  were  coherent.  The                                                     long).

            the previous reporting period.                     communication  platforms  we  employ                            Press                    Annual Report (yearly); Sustainability Report (yearly); Annual Public Dis-
                                                               for these stakeholders, along with their                                                 closure Meeting; Project Specific Press Meetings; Interviews; Press Tours
                                                                                                                                                        (instant); Corporate Website, Social Media ((all year long).
            During  the  sustainability  strategy              content and communication frequen-
                                                                                                                               Banks                    Annual Report (yearly); Sustainability Report (yearly); Meetings and Inter-
            workshop, we held last year with the               cy, are given in the table; Stakeholder
                                                                                                                                                        views (all year long).
            representatives  of  each  group  com-             Communication Platforms.
                                                                                                                               Suppliers                Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
            pany,  we  prioritized  the  key  stake-           (GRI 102-42)                                                                             Meetings and Interviews; Supplier Evaluation Surveys (all year long).

                                                                                                                               Local Administrations    Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
                                                                                                                                                        Meetings and Interviews; Joint Projects (all year long).

                                                                                                                               Business World           Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
                                                              BORUSAN                   BORUSAN                                                         Meetings and Interviews, Social Media (all year long).
                                                                                        HOLDİNG                                Nongovernmental          Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
                                                                                                                               Organizations (NGOs) Meetings and Interviews; Joint Projects; Donations and; Memberships (con-
                                                              BUSINESS PARTNERS                                                                         tinuous); Social Media (all year long).
                                                              PUBLIC                                                           Social Media Users       Instant Agenda Messages Shared on Corporate and Brand Accounts

                                        SUPPLIERS             PRESS
                                        LOCAL                 BANKS
                                                                                                                               Capital Markets          Annual Report (yearly); Sustainability Report (yearly); Periodic reports (on
                                                                                                                                                        Borusan Yatırım’s website)
                                        BUSINESS WORLD
                                                                                                                               Universities and         Human Resources, Career Days Participations; Sabancı University and
                                        NON-GOVERNMENTAL ORGANIZATIONS (NGOS)                                                  Academicians             Borusan Academy Program Collaboration; Joint Program with Boğaziçi Uni-
                                        SOCIAL MEDIA USERS                                                                                              versity and Borusan Internal Financial Affairs, Social Media
                                        CAPITAL MARKETS                                                                        Other persons and        Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
               UNIVERSITIES                                                                                                    institutions that may    News and Information Flow through Media Tools; Communication through
                                                                                                                               have interest in Boru-   Corporate Social Media Accounts
               OTHER PERSONS AND INSTITUTIONS THAT                                                                             san (Students, Poten-
               MAY HAVE INTEREST IN BORUSAN                                                                                    tial Employees, Trade
                                                                                                                               Associations, etc.)

                                                                                              (GRI 102-40)                                                                                                                 (GRI 102-43)

  44                                                                                                                                                                                                                                        45
   39   40   41   42   43   44   45   46   47   48   49