Page 55 - B-SR-2016-EN
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              Borusan           Roll-Form         Ensuring customer loyalty by             $ ~3,500,000
              Mannesmann        Profiles          meeting customer demands as a

 INDUSTRIAL                     Production        local provider in a niche market
              Bursa Gemlik      Line              where the tubes are currently
 INVESTMENTS                    Investment        imported

              Targeted          Economic: With the investment to produce high value-added tubes,
 COMPANY  INVESTMENT  OBJECTIVE  BUDGET  Gains  our company will localize the imported tube supply and therefore will
                                contribute both to company profitability and country economy.
 Borusan Oto  İstanbul Samandıra   Presenting our clients with   -
                                Social: This investment with which we aim to serve the present
 Licenced Seller and  environmental friendly premises
                                and potential clients in automotive, agricultural machinery and
 Licenced Service   equipped with superior technology
                                construction industries, will impact our internal stakeholders and
 Investment   and up-to-date retail standards   company positively.
                                Corporate: Although not operational yet, the undertaken investments
 Targeted   Economic: Reducing general costs and increasing sales
                                enhance our clients’ loyalty and trust in our company.
 Gains  Social: Enhancing employee and client satisfaction
 Environmental: Obtaining LEED Gold Certificate given to green
 buildings by utilizing eco-friendly equipment in mechanical   COMPANY  INVESTMENT  OBJECTIVE   BUDGET
 ventilation system, taking measures for saving water and
 managing waste.   Supsan       Reducing Operational            Meeting OEM customer            TRY
 Corporate: Corroborating brand and company image  Supply Consumption and   demands and improving   39,600
                                Developing Consumable           cost to get more projects
                                Materials Usage System
              Results           Economic: Costs have improved by 19%.
 Borusan   New Heat   Increasing capacity to meet   Heat Treatment
              and Gains         Social: Employee motivation increased due to grinding wheel and
 Mannesmann  Treatment Furnace   the demand as a result of   Furnace:   collet replacement frequency. The project team was rewarded as a
 Investment for the  new  $ 3,245,000  result of successful completion of the project.
 İstanbul   Automotive   automotive projects and   Drawn Tube   Environmental: Less energy, consumables, stones, clips, carton box
 Halkalı   Segment and   maintain the  Production Line:   and cooling oil were used.
 Production   Drawn Tube   leading position in the   $ 4,295,000   Corporate: Cost improvement was accomplished and targeted sales
 Plant  Production Line &   domestic market; maintain   Bursa Plant   projects were obtained.
 Bursa Plant  a more active position in the   Investment: ~ $
 Investment  global markets   750.000
              COMPANY           INVESTMENT              OBJECTIVE                           BUDGET
 Targeted   Economic: This project where high value-added tubes are used in the
 Gains  automotive segment will significantly   Supsan  Improving efficiency  Reducing energy consumption  -
 add to company profit.         of production lines     per unit valve by increasing
 Social: We believe that approximately 55 domestic and 30 global   efficiency
 important clients will be positively impacted by this investment in
              Results           Economic: Costs have improved by 27%.
 addition to many small clients.
              and Gains         Social: Existing machinery have sped up and stoppage durations has
 Corporate: These investments are crucial for us in maintaining our
                                reduced. Hence, employee satisfaction raised. The project team was
 leading position and our market share in domestic market. The major
                                rewarded as a result of successful completion of the project.
 reason for the Bursa Plant investment is to make space for Halkalı   Environmental: Less energy, consumables and cooling oil were used.
 Plant’s new investments. In addition, we will meet client demands with   Electric consumption which was 1.14 kWh/unit in 2015 dropped to 1
 more flexibility by being closer to clients with our new plant in Bursa   kWh/unit in 2016.
 which is the heart of the automotive industry.  Corporate: Cost improvement was accomplished and targeted sales
                                projects were obtained.

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