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            Borusan Makina ve Güç Sistemleri                                                                                       Borusan

            Vocational High School Coaches                                                                                         Otomotiv Group

            Vocational High School Coaching Program is a       ine ve Güç Sistemleri Ocean Volunteers and                          We are Against
            corporate social responsibility practice led by    performed volunteering activities with a budget                     Ignorance! Target is                                RESULTS AND GAINS
            Private  Sector  Volunteers  Association  initiated   of TRY 1,550 in excess of the 50-hour target.
            for the volunteer coaches chosen among em-         They met and had coaching activities with 45                        2,000 Books!
            ployees to serve for 2 years.                      students which included students from Mimar                                                                             ECONOMICAL We built a 2,000-book
                                                               Sinan  Industrial  Vocational  High  School’s  Ma-                  The survey we conducted among Borusan               library together with its equipment
            The purpose of the program is to create lasting    chinery Plant & Equipment Department.                               Otomotiv Group employees brought out a              inventory for just TRY 5,000 from
            collaborations between companies and voca-                                                                             demand from Ocean Volunteers to focus on
            tional high schools, allow relationships that be-  In the meetings that took place in three week                       producing projects for children. This led us to     company budget.
            gin with coaching practices to turn into oppor-    intervals, studies were done with students on                       a decision to start a library project. As a first   SOCIAL We built a library comprising
            tunities like internship or employment provided    topics such as Safely Toward the Target, Time                                                                           modern and up-to-date books where
            to students, and supporting other investments      Management, Continuous Learning and Devel-                          step, we spotted a school without a library
            that might be done in vocational high schools in   opment, and Responsible Citizenship. Expe-                          and  made  a  shortage  and  requirements  list     approximately 750 students who study in
            the long term.                                     riences were  transferred, and  guest  speakers                     for it. We started the process of supplying the     Istanbul Küçükçekmece İnönü Secondary
                                                               shared their success stories. We are aiming to                      equipment such as the bookshelves, desks,
            In 2016, nine of our employees actively worked     continue this program until 2018.                                   chairs, maps, computers etc to be placed in         School can benefit from.
            project under the leadership of Borusan Mak-                                                                           the library.                                        ENVIRONMENTAL The library also
                                                                                                                                                                                       contained books with content to feed
                                                                                                                                   In addition to our 30 employees who are ac-         environmental awareness.
                                                                                                                                   tive supporters, a number of our external           CORPORATE Thanks to this campaign,
                                                                                                                                   stakeholders also volunteered to support the
                                                                                                                                   project:  U-Medya  Film  Productions,  Roka         a sense of volunteering for a common
                                                                                                                                   Davet, Meta İnşaat, Boogy Event, Smartis and        cause developed among the employees
                                                                                                                                   Akmanlar Grup also donated books.                   of Borusan Otomotiv Group. The Ocean
                                                                                                                                                                                       Volunteers have further plans to realise
                                                                                                                                   We aspired to spread this book donation
                                                                                                                                   campaign operation to all Borusan Otomo-            another library project in a different
                                                                                                                                   tiv branches nationwide. To achieve that, we        school in 2017
                                                                                                                                   gathered the list of books suitable for curric-
                                                                                                                                   ulum in a link with the help of a mobile web
                                                                                                                                   page designed by a partnership of hepsibura-
                                                                                                                          and made it possible for everyone to
                                                                                                                                   be able to donate books online.

                                                                                                                                   In the short film prepared for the book dona-
            ECONOMICAL We believe that this program will help grow business people who will add value                              tion  campaign  awareness,  we  placed  “I  Am
            to the country’s economy in the long run.                                                                              Against  Ignorance!  Target  is  2,000  Books!”
            SOCIAL We supported the vocational high school students in their attendance to their schools,                          messages from various levels of employees
            their success stories, profession gaining, and professional and personal developments by                               in Borusan Otomotive. At the same time the
            introducing them to people who could be role models to them.                                                           film was webcast in Facebook as advertised
            CORPORATE Another new and effective practice has been initiated in Borusan Group which                                 content, which enabled non-Borusan Otomo-
            stands out with the importance it gives to contribution to community                                                   tiv people donate books as well.

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