The New Episode of Geleceğe İlham Buluşmaları Is Now Live Featuring Esmiyor

The latest episode of Borusan Holding’s Geleceğe İlham Buluşmaları, a series that explores sustainability from different perspectives, invites viewers on an inspiring journey to take action for the climate. The episode features Utku Güven from the Esmiyor team, with discussions on the climate crisis, sustainable development, climate communication, corporate responsibility, and volunteer engagement.

🎥 Watch on YouTube: https://www.youtube.com/watch?v=o6QQxUfVEAo

Aligned with Borusan Holding’s focus areas of climate, people, and innovation, the new episode of the Geleceğe İlham Buluşmaları video series welcomes Utku Güven, a representative from Esmiyor—a platform dedicated to climate change and sustainability communication.

Moderated by Barış Doğru, Editor-in-Chief of EKOIQ, the conversation explores topics such as the climate crisis, sustainable development, and how new-generation communication contributes to climate activism. Addressing both global and local dynamics, the discussion provides a broad perspective—ranging from communication strategies and corporate responsibility to community action and volunteerism.

Utku Güven shared the founding story of Esmiyor, explaining how it began as a podcast project in the summer of 2020 and evolved into a social enterprise that takes climate communication from “audio to action.” He emphasized that Esmiyor aims to create tangible impact without falling into the trap of “greenwashing,” offering deep, interdisciplinary insights that differ from traditional communication approaches.

The episode also highlights the responsibility of corporations and the importance of communication that inspires real action. Companies are encouraged not only to offer green products but to make them accessible and competitive in terms of price and performance. The importance of involving stakeholders in processes to foster collective action was also discussed. Additionally, the conversation underlined the need for storytelling and creative formats that build emotional connection and authenticity to strengthen volunteerism, employee participation, and civil society engagement.

Inviting viewers to talk, reflect, and take action on climate and sustainability issues, this episode provides a guiding perspective in line with the goals of the Geleceğe İlham Buluşmaları series.

The new episode of Geleceğe İlham Buluşmaları, which approaches sustainability from multiple angles, is now available on Borusan Holding’s YouTube channel.