Our Business Partners and Brands

We continue to grow day by day with our 19 brand representations and 3 international business partners, creating value for both our companies and our country.

Our Business Partners

• Arcelor Mittal Luxembourg

  ArcelorMittal, the world's leading iron and steel company, which we have partnered with for our Borçelik and Kerim Çelik initiatives, operates in more than 60 countries.

• EnBW AG Germany

  EnBW AG, our Borusan EnBW Enerji partner and Germany's third-largest energy company, serves 5.5 million customers with its 27,000 employees.

• GIWA Holding GmbH & Co. KGaA Germany

  GIWA Holding, operating in Germany, was the distributor of BMW in Iran between 1965 – 1979 and established with the partnership of Borusan Holding in 1984 Borusan Otomotiv Group, which today operates as the distributor of BMW, MINI, BMW Motorrad, Jaguar and Land Rover brands in Türkiye.

Our Brands

• BMW

  Founded in 1916, BMW is a global automotive company based in Germany that produces a variety of vehicles, including cars and motorcycles. Since 1984, Borusan Otomotiv Group has been the distributor of BMW in Türkiye.

• Caterpillar USA

  Caterpillar, the world leader in construction equipment and power systems, operates in 23 countries.

• BMW Motorrad

  BMW Motorrad, the motorcycle brand of the German automotive manufacturer BMW and one of the world's best-selling motorcycle companies, has been producing motorcycles since 1923. Since 1992, Borusan Otomotiv Group has been the distributor of BMW Motorrad in Türkiye.

• MINI

  Founded in 1969, MINI is a United Kingdom-based international brand that manufactures upper-segment automobiles and has been producing under the umbrella of BMW since 2000. Since 1999, Borusan Otomotiv Group has been the distributor of MINI in Türkiye.

• Jaguar

  With its unique design approach and creative vision, Jaguar is a luxury automotive brand based in the United Kingdom with a focus on experience. Since 2014, Borusan Otomotiv Group has been the distributor of Jaguar in Türkiye.

• Land Rover

  Land Rover is the technology provider of the Range Rover, Defender, and Discovery brands, centered on a modern luxury approach and based in the United Kingdom. Since 1998, Borusan Otomotiv Group has been the distributor of Land Rover in Türkiye.

• Olympian

  Olympian generators, which provide reliable, clean, economical energy even under the most demanding conditions, are indispensable for both Stand-by and Prime applications.

• Sam Elektronik

  Products from Sam Elektronik, a business partner for shipyards and shipping companies, are used on a wide range of vessels, from coasters and inland navigation vessels to gas tankers.

• SPXClydeUnion

  Offering products and services that create more added value for the oil and natural gas segments, SPXClydeUnion manufactures pumps with more than 300 years of experience.