Borusan Otomotiv Group

Borusan Otomotiv Group operates in premium automobile and motorcycle segment through its seven companies: Borusan Otomotiv İthalat, Borusan Otomotiv Pazarlama, Borusan Oto, Borusan Oto Kıbrıs, Borusan Otomotiv Premium, BOM Motor Sports and Borusan Oto Değerlendirme.

Borusan Otomotiv Group was established as a business partnership between Borusan Holding and GIWA Holding, which operates in Germany. The Group took over the distributorship of BMW in Türkiye in 1984, followed by BMW Motorrad in 1992, Land Rover in 1998, MINI in 2001, Jaguar in 2014, and most recently Microlino in 2025, thereby continuing to expand its brand portfolio.

Borusan Otomotiv İthalat has been the distributor of BMW, MINI and BMW Motorrad brands in Türkiye for 40 years, while Borusan Otomotiv Pazarlama operates as the distributor of Range Rover, Defender, Discovery, Jaguar and Microlino brands. Borusan Otomotiv Group provides sales and after-sales services through 25 Authorized Dealers and 46 Authorized Services. Borusan Oto provides sales and aftersales services for all brands represented by the Group, operating as an Authorized Dealer and Service at 11 facilities across Türkiye. Borusan Oto Kıbrıs, the Authorized Dealer and Service for Jaguar and Land Rover, operates in Northern Cyprus with a focus on delivering the best customer experience. Borusan Otomotiv Premium operating since 2012 and offers long-term lease service, financing and insurance solutions for Range Rover, Defender, Discovery ve Jaguar and many other brands and models at all its authorized dealers. Borusan Otomotiv Motorsport (BOM) established in 2008 to contribute to the development of motor sports in Türkiye and the promotion of Türkiye abroad, has participated in nearly 450 races held on 39 different circuits in 22 countries on 4 continents and won 20 championships, and includes BOM Akademi, BOM E-Team and BOM Karting departments. Operating since 2001, Borusan Araç İhale, the trusted brand in used car auctions, was incorporated into the Borusan Otomotiv Group in 2023 under the name Borusan Oto Değerlendirme. With the Borusan Next brand, it provides cash purchase, trade-in, sales, and service solutions for used cars of all brands and models that meet the determined criteria, along with financing and insurance services through business partners. Additionally, Borusan Next İhale, operating under the Borusan Next structure, continues to offer industry-leading auction processes to member dealerships and authorized sellers.

Borusan Otomotiv Group has predicted its company-wide sustainability roadmap on the vision of "Being a Pioneer in the Electrification Transformation of the Turkish Automotive Sector" in line with the principle of benefiting society, environment and customers.

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• 41 Years Experience
• 7 Companies Premium Service in the Automotive Sector with Synergy
• 8 Premium Brands’ Distributorship in Türkiye
• 25 Authorized Dealers
• 46 Authorized Services