Borusan Highlights Gender Bias in Artificial Intelligence with Its International Women's Day Film

Borusan Group sheds light on how technology—and consequently artificial intelligence—is shaped by gender biases through a special awareness campaign film released for International Women's Day on March 8.

On this important day, Borusan Group unveiled a striking advertisement titled “Professions Have No Gender”, which reveals how existing data and algorithms can reinforce gender stereotypes. The film draws attention to the way technology reflects deep-rooted societal prejudices.

In the film, artificial intelligence is asked to generate images for prompts such as “someone working in an office,” “a successful CEO,” “an engineer,” and “a technician.” Yet for all of these roles, the AI consistently produces male images—often showing only men or offering male alternatives. This outcome clearly demonstrates that AI algorithms are influenced by widespread gender roles and biases in society. Since AI operates based on human-made algorithms, it inevitably mirrors existing gender inequalities. Borusan Group uses this film to underline the necessity for greater female representation in the fields of artificial intelligence, technology, and data science.

With this campaign, Borusan aims to remind both AI systems and society at large that women can succeed and take on powerful roles in every field. The company reiterates the importance of supporting women to attain the recognition they deserve in business, education, and all areas of social life.

https://www.youtube.com/watch?v=dVcLZFChEJY