Borusan Human Resources pursues a vision of establishing and sustaining an organization that creates value, adds meaning to life, and derives its happiness and power from employees.

Borusan Human Resources Strategy
Borusan Holding pursues a mission of delivering the best employee experience, designed to address differing needs. Borusan Holding runs HR processes with the vision of establishing and sustaining an organization that creates value, adds meaning to life, and derives its happiness and power from employees.

Borusan Holding believes that a difference in business life can only be achieved with a focus on the “human.” Thus, it guarantees continuity in employee relations, provides an environment based on trust, and embraces a shared language and shared values.

Qualified Human Resources
Borusan Holding sets itself apart from the competition with its qualified employees. As of the end of 2020, the Holding has 9,657 employees domestically. The Holding has 2,100 employees abroad.

INNOVATIVE HR PRACTICES

Performance Management
Performance Management processes at Borusan Holding are run centrally and applicable to all Borusan Holding companies so that individual goals are aligned with corporate strategies and goals, and personal performance is measured and rewarded. The aim is to have a fair, lean, and transparent structure that is focused on feedback and rewards success.

Remuneration and Fringe Benefits
Borusan Group’s overall reward management approach is based on impartial, rewarding, motivating, and competitive remuneration and fringe benefits policies that encourage outstanding performance and focus on employees‘ contributions to business goals and individual competencies.

At Borusan Group, jobs are based on an internationally recognized job evaluation methodology, while the volume of work under a relevant role is taken into account in evaluations. The Group’s remuneration system is aligned with corresponding wages in the sector and labor market. The system is handled objectively, considering individual results and/or business performance results, and in line with employees’ job groups and levels designated as per job valuation methodology.

“Every Employee is a Talent.” For Borusan Academy, this motto defines its inclusive approach to development. Borusan Academy designs development solutions with a specific focus on digital resources, thus providing a more agile learning experience.

The performance bonus system is intended to encourage companies to achieve the determined targets and employees to deliver outstanding performance by rewarding business results that exceed the targets.

Through its talent management practices, Borusan Holding aims to transform the potential of each Borusan employee into high performance and provide a happy, meaningful, and authentic working experience.

TALENT MANAGEMENT APPROACH
In its talent management practices, Borusan Holding aims to turn the potential of each and every Borusan employee into high performance and deliver a happy, meaningful, and authentic working experience.

Employer Brand and Talent Acquisition
Offering a strong employer brand, Borusan Group strives to rank among the most preferred employers for potential talents and therefore develops innovative recruitment tools, programs, and partnerships. Among Borusan’s key objectives is acquiring the best talents to help the Group achieve its strategy and goals. In this respect, it is essential to assess candidates objectively via the use of modern recruitment processes and methods designed as per existing needs.

Together with the Human Resources team, the entire management team is responsible for optimally representing the Group’s employer brand internally and externally, attracting the best talents to the Borusan Group, and taking an active role in recruitment processes. Candidates are evaluated with a focus on their functional fitness for the job, as well as alignment with Borusan Group’s values and Leadership Model; their potential to add value to the organization in areas other than business is also important.

Borusan Alpha Young Talent Program
For 29 years, Borusan Group has run the Borusan Alpha Young Talent Program, which was granted an international award at the Peer Awards for Excellence in 2018. This program acquires promising new graduates for the Group and raises the leaders of the future. While digital recruitment tools are preferred in processes, candidates’ experience is prioritized, and the structure of the program is updated continually in light of emerging needs. Talents who join Borusan Holding through the Borusan Alpha Young Talent Program are included in a structured development program consisting of training and mentoring sessions to prepare them for the future.

Career Management
High-potential employees who demonstrate outstanding performance and exemplary conduct at Borusan Holding are identified and meticulous investments made in their development under the Career Management process. Successors are also designated for management roles at Group companies and intra-Group rotation plans are developed. The process is run on Borusan Human’s Digital Infrastructure.

Group employees are given priority in assessments for management roles within the Group. Employees are included in evaluations for promotions if they deliver high performance and potential; act as role models in harmony with corporate values and culture, and the designated leadership competencies; become successful in centrally defined assessment center processes; and are deemed fit for the position by their respective management team.

360 Degree Competency Evaluation
360° Competency Evaluation is a development tool under which employees give feedback to their colleagues as per the competencies and behaviors described in the Borusan Group Leadership Model. Under this development tool, employees themselves initiate the evaluation and designate the colleagues from whom they would like to receive feedback. Employees can discover their strengths and areas of improvement, as well as formulate development plans, thanks to the personal reports obtained at the conclusion of these evaluations.

BORUSAN ACADEMY

Borusan Academy and Digital Learning
Borusan Academy was established in 2007 as a pioneering corporate academy with the vision of raising value-creating business leaders. In 2020, Borusan Academy adopted a new approach and redefined development in parallel with changing needs. “Every Employee is a Talent” for Borusan Academy. It is this motto that is behind its approach to development, now transformed in a manner that is much more inclusive. Borusan Academy devises its development solutions with a specific focus on digital resources to provide a more agile learning experience.

The revamped Borusan Academy deployed learning methods that both transfer knowledge and encourage individuals to share their experiences. The Borusan Academy Portal is aimed at planning, managing, and monitoring all processes related to Borusan employees’ development on a single platform. A practical and professional development environment was designed to enable all employees to access their ideal learning methods without any restrictions on time and space.

E-learning courses, as well as guides that contain “bite-sized learning” development resources, virtual classes and long-term development programs, are available on the Borusan Academy Portal.

LEADERSHIP DEVELOPMENT

Leadership Faculty
In 2020, Borusan Academy addressed the Leadership Faculty, consisting of high performing and high potential employees within the Group, from a new perspective, designing it from the ground up. The revamped Leadership Faculty Program preserves the experience and best practices acquired to date, while its content and codes of practice have been enhanced to acknowledge changing needs and global trends. Specifically designed to address differing needs at leadership levels, this eight-month program now consists of courses, workshops, seminars, practical studies, digital learning resources, and mentoring/coaching support.

“Coachlike Leadership Development Program”
The Coachlike Leadership Development Program is designed to enable team-leading Borusan employees to cultivate the leader within themselves and to improve their leadership skills. It also helps them acquire hands-on experience while learning how to run coaching meetings based on a specific model. In 2020, under this program, 385 leaders at Borusan honed their basic skills to approach their team members, juniors, and themselves from a coaching perspective.

“Borusan Alpha Young Talent Development Program”
The Borusan Alpha Young Talent Program was launched to target promising new graduates who will add value to Borusan Group in order to raise Borusan’s future leaders by supporting them with a culture based on continuous learning.

Young talents undergo various assessment center practices at the recruitment stage and are included in a long-lasting and comprehensive development program from their first day onwards. This one-and-a half-year modular development program is intended to prepare these recruits for evolving global trends, new working models, the speed of technology, and employee transformation. In 2020, 22 Young Talents who joined the Holding through the Borusan Alpha Young Talent Program completed the first module of this development program.

Borusan Holding integrates a focus on humans with technology in its HR practices and works to improve itself each day by offering solutions that make employees‘ lives easier.

MENTORING PROGRAM
Borusan Holding believes in the experience and power of learning from one another. Therefore, it positioned mentoring as an inclusive, innovative, and tailored development tool that can be adjusted according to need to prepare leadership for the future. The Borusan Group Mentoring Program responds to the varying needs of different target groups and provides networking opportunities among Borusan Group companies. Mentor-mentee pairings are made from across different Group companies and departments in the program, in which 95 Borusan leaders were positioned as leaders in 2020. Set to last eight months, the program utilizes virtual classes, video training, and mentoring guides to prepare mentors and mentees in the optimal manner.

COMPETENCY DEVELOPMENT
Great emphasis is placed on the adoption and improvement of competencies within the Borusan Group’s Leadership Model. Different learning methods are offered, addressing each competency within the Leadership Model. Borusan employees’ competency development is supported by a diverse range of materials, including real-time virtual classroom sessions led by a trainer, local and global online courses, and “bite-sized learning” content such as articles, podcasts, and videos.

Competence Development Guides
To support the development of competencies within the Borusan Group Leadership Model, all employees who lead or do not lead teams are provided with Competence Development Guides, which contain resources to support reading, listening, observing, experiencing, and learning actions. In 2020, 512 pieces of content within the Competence Development Guides were made available for Borusan employees: 47% of employees completed the Development Guides on reading, 24% on observation, and 29% on experience.

Online CoursesBorusan Academy strives to make the knowledge and experience of experts in their respective fields available and accessible for everyone. Efforts are underway to ensure Borusan employees can access training opportunities and develop themselves independent of time and location.

Around 600 online courses on the Borusan Academy Portal are made available for all Borusan employees group-wide, while over 8 thousand LinkedIn Learning contents are available for all Borusan executives. Borusan employees attended training courses on 426 different topics in 2020.

RECOGNITION & APPRECIATION

Puantum
Borusan Holding developed Puantum to ensure that feedback is leaner, easier and digitally accessible for Borusan employees. Borusan employees can use Puantum to provide feedback to their colleagues at their preferred place and time. The content of such feedback can be displayed by all the Holding’s employees. The “Puantum App” was granted the Peer Award for Excellence in 2018.

Employee Engagement
Borusan Group aims to ensure that employee engagement is monitored and enhanced by acknowledging employee expectations and suggestions. The Group’s priorities include providing a safe working environment that upholds ethical values and considers the professional-personal life balance, and creating a positive organizational climate via optimal leadership styles to achieve sustainable employee engagement. With this in mind, the Group works with independent firms to conduct regular employee engagement surveys and collect employees’ suggestions and expectations. Opportunities and areas of improvement identified in the Engagement Survey are examined by management and by Human Resources. Action plans are developed as necessary and integrated into the corporate goals, while progress towards them is monitored.

BORUSAN HUMAN DIGITALIZATION JOURNEY
Borusan Holding blends a focus on humans with technology in its HR practices and works to improve itself each day by offering solutions that make employees’ lives easier. Among the Holding’s key strategies are adopting an innovative perspective and moving all HR practices to digital systems, spearheading best practices and examples, and offering a distinctive employee experience.

As a step on the digital transformation journey, Borusan Group’s HR processes are managed via a single digital infrastructure to optimize employee experience and boost process efficiency. From recruitment to exit interviews, all the steps in an employee’s experience are handled continuously on a shared platform, via self-service screens used by managers and employees. In this way, the employee experience is provided with a leaner, more accessible, and more digital framework.

In 2020, the “Borusan Human Digital Transformation Project” won the Silver Award in the ‘Business Transformation’ category at the SAP Quality Awards, one of the most prestigious awards in business and technology.

Borusan İnsan (Borusan Human) Mobile App
Rolled out in 2018 with a primary focus on internal communication, the Borusan Human Mobile App is updated continuously to align with changing and emerging needs. This app serves as a platform where Borusan employees can access information on all HR-related processes, develop themselves through up-to-date content, and get to know Borusan and their colleagues better. The app also contains information on such areas as Borusan Group and Group companies, human resources systems and processes, social clubs, and volunteering activities at Borusan, as well as a Frequently Asked Questions section where employees can quickly find answers to their questions.

Borusan Human Chatbot
Borusan Holding’s Human Resources aim to serve employees through user-friendly, mobile, transparent, and value-creating self-service applications in line with its vision for digitalization. In this respect, the Borusan Human Chatbot App, utilizing artificial intelligence, promptly handles and addresses all employee requests for information regarding Human Resources.

HR Analytics
Shaping strategic decisions based on data in parallel with its digitalization drive is a key priority for the Borusan Human Resources Team. Accordingly, data analytics are utilized in each stage of an employment lifecycle, which in turn provides insights and input for the development of strategies in HR processes such as recruitment, onboarding, performance management, career management, remuneration, and learning and development. The process is designed centrally so that Human Resources teams within Group companies have their analytical requirements addressed easily. All Human Resources teams are able to access reports and dashboards instantly, promptly, and in self-service and mobile formats.