“Dayanışma Destek Platformu” in the Fight Against the Pandemic
Measures taken to combat the COVID-19 pandemic at Group companies are presented to internal and external stakeholders on the website of the “Dayanışma Destek Platformu," launched within Borusan (dayanismaplatformu.com/tr/).

Thanks to its professional management approach, Borusan Holding had swift and effective crisis management in place and took prompt action at the outset of the pandemic, immediately introducing measures to protect its employees, business, and stakeholders. In the meantime, Borusan Holding’s corporate communication channels adopted the motto #WeWillOvercomeThisTogether (#BeraberAşacağız), playing a key role in coordinating the fight against the pandemic at Group companies. Publicly available applications, which are accessible via the “Dayanışma Destek Platformu (dayanismaplatformu. com/tr/),” serve as a reference point for all private sector organizations in terms of such areas as business continuity and employee motivation.

#IPROTECTMYEMPLOYEES

Innovative Case Tracking Systems
Digital tracking apps deployed at Borusan Group companies are intended to promptly create a map of contacts and close contacts with COVID-19 cases.

Borusan Academy’s Online Training Support for Employees
Borusan Academy training programs were held online, continuing to assist employees in their continuous development journey during the pandemic.

Borusan Holding adopted a multi-faceted strategy with regard to the COVID-19 pandemic under the motto #IPROTECTMYEMPLOYEES. The Group tapped into the opportunities brought along by digital transformation and regularly provided information to employees via digital channels.

As part of the internal communication activities throughout the pandemic, adopting the motto, #DevelopmentStartsWithYou, Borusan Academy stood by all employees during the COVID-19 pandemic. Borusan Sports Club invited all Borusan employees – who had started to work from home due to the pandemic and lacked the opportunity to work out in the new normal – to stay active at home.

Borçelik’s regular Interactive Meetings, named Orange Mic, were held digitally. The psychologist and nutritionist support Borçelik provides to employees was also moved to online platforms for service continuity. Borusan Cat gathered team members based in six countries around the theme “Remain Strong, Remain in Touch” throughout the pandemic. Borusan Mannesmann Vobarno in Italy, where faced the fastest spread of the virus after China, shared its experiences during the pandemic with employees in Turkey. Borusan EnBW Enerji held online meetings with employees every Tuesday starting from March 24, 2020, after the first confirmed COVID-19 cases in Turkey.

Within its digital tracking systems, Borçelik deployed RTLS (Real-Time Locating System). The system, designed for occupational health and safety and to protect employees against the COVID-19 pandemic, was in part a result of Borçelik’s successful and farsighted digital transformation investments. Meanwhile, the QR code feature within the Bi’işler mobile app helps spot the location of employees quickly via QR codes placed at designated areas of the Company. Borusan Mannesmann also launched a mobile application called “Sağlık Olsun (For the Sake of Health).” In order to fight against the coronavirus, Borusan Lojistik launched the İş'te Mobile App, based on the QR code system, which is aimed at creating a map of employees’ contacts and close contacts in the case of a positive COVID-19 case.

#IPROTECTMYBUSINESS

IoT and Artificial Intelligence Technologies for Business Continuity
Borusan Group companies tapped into digital technologies such as IoT and AI to guarantee business continuity in the face of the COVID-19 pandemic.

Borusan Holding adopted the motto #IPROTECTMYBUSINESS to maintain its sustainable success trajectory even when faced with vulnerabilities caused by the pandemic.

Driven by the firm support of its stakeholders, Borusan run business processes without interruption thanks to the digital transformation investments executed.

Borusan Mannesmann utilized the Agility method and developed new solutions and products to address certain issues in HR processes. Within this framework, four groups, with employees from different functions, were formed under the Action Masters Volunteering Project aimed at generating new perspectives and solutions. This initiative helped boost interaction, empathy, and solidarity among departments, while employees experienced the benefits of Agile firsthand and thus embraced this method.

Borçelik saw the benefits of its investments in IoT and Artificial Intelligence during the pandemic. Closely monitoring the impact of the pandemic on the sector, Borçelik was an active participant in sectoral meetings. In measures taken to fight the coronavirus, Borusan Cat digitized spare part sales via the website, parts.cat.com, and ensured free-of-charge and contactless delivery of products under the assurance of Borusan Cat. In addition, Borusan Otomotiv Group enabled customers to examine all models available in the stocks in detail, to compare prices, to book the selected automobile, to get credit offerings if they wished, and to initiate purchasing procedures on existing online sales platforms.

#IPROTECTMYSTAKEHOLDERS

#EducationOnTheHanger
Borusan Holding collaborated with Askıda Ne Var (What’s On the Hanger) Social Entrepreneurship Platform and launched “EducationOntheHanger,” a project to support university students experiencing difficulty in accessing distance learning opportunities. “EducationOnTheHanger” supported 11,290 university students.

In the meantime, Borusan Araç İhale took a maiden step and launched “Auction for Good,” an initiative to share its 20-year-long auction experience with all Borusan employees. Under this initiative, volunteering Borusan employees could place belongings they no longer used on open auction. Volunteers who purchased these belongings directed the payment to the Lokman Hekim Health Foundation in the first auction and to the charity accounts of the Koruncuk Foundation in the second auction.

Borusan Holding contributed TL 5 million to the campaign initiated by the Presidency of Turkey, “We are SelfSufficient Turkey.” On May 19, the Commemoration of Atatürk, Youth and Sports Day, Borusan Sports Club prepared a live media streaming program, hosting inspiring speakers on Borusan Holding’s Instagram account. A total of 1,512,678 steps were taken over 10 days to facilitate young people’s access to education as part of the Education on the Hanger project. Every 10 thousand steps taken became a donation for the students educational needs.

Recognized by stakeholders for its social investments into arts and culture in Turkey, Borusan Holding stood by art enthusiasts throughout the post-pandemic new normal. Leading institutions such as Borusan Istanbul Philharmonic Orchestra and Borusan Contemporary were made available online, offering a diverse range of content.

Borçelik Maker Club under Borçelik joined the countrywide 3D Support Group organized to fight against the COVID-19 pandemic. Borçelik Maker Club started to produce protective face shields with their 3D printer for hospitals in Bursa. The Club also provided acetate and elastic bands for the production of 65 filaments, 1,500 face shields and 3,800 facial masks. Striving to raise experts in their respective fields, Borçelik Technical Academy continued to support students in vocational schools during the pandemic through online training courses.

Borusan Mannesmann re-adjusted its existing production plans to prioritize the requirements of the Sancaktepe Field Hospital, constructed during the pandemic, and ensured that any and all requirements for the hospital in terms of mechanical installation products were addressed promptly. In addition, the Company undertook efforts geared towards producing IV poles made of pipes and medical equipment transportation vehicles for four hospitals via the Clinical Engineering Unit of the Istanbul Provincial Health Directorate.

Adopting the motto, “We have the most heartfelt gratitude to healthcare workers,” Borusan Mannesmann took step and established the “Grant Fund for the Heroes of the Pandemic” under the Turkish Education Foundation to support, throughout their education, the children of those healthcare workers who had lost their lives on the frontlines of the fight against the COVID-19 pandemic.

Supsan provided 1,000 protective shields to 12 hospitals in Istanbul in support of the countrywide fight against the coronavirus spearheaded by the Ministry of Health. Borusan Cat, prioritized hospitals in the utilization of generators in different powers and capacities.

Borusan Port heeded suggestions from employees and donated 600 kilograms of dry food to the Gemlik Municipality and Gemlik Foundation for Life with Animals to meet the nutritional needs of stray animals. Borusan Port, Borçelik and Borusan Mannesmann acted in collaboration with Borusan Holding and continued to provide materials for the Gemlik State Hospital during the pandemic. Orders for facial masks were placed at the Gemlik Public Training Center for distribution to those in need. In addition, 1,500 families were provided with ration packets under the auspices of the VEFA Social Support Group in cooperation with the Gemlik Municipality and District Governorate.

Borusan Otomotiv Group launched a joint campaign with the İstanbul Metropolitan Municipality to support individuals facing financial difficulties due to the COVID-19 pandemic. As part of the campaign, organized by the Borusan Otomotiv Group’s Ocean Volunteers, the Company donated one check for each employee who donated their check for a Ramadan ration packet to the campaign. A total of 1,390 Ramadan bags were provided to those in need. In addition, Borusan Otomotiv Group donated overalls and protective face shields for the healthcare workers of Yeşilköy Acıbadem International Hospital. The group provided medical overalls, masks, and digital blood pressure devices to İstinye State Hospital, and masks to Hekimhan State Hospital in Malatya. Borusan Araç İhale blazed a trail in the 2020 fiscal period and united its 20-year-long auction experience with the “Benevolence” of Ocean Volunteers. Borusan EnBW Enerji provided support to healthcare institutions on the frontlines of the fight against the COVID-19 pandemic in various Anatolian provinces.