Strategic Positioning
Driven by the goal of offering the best
customer experience in logistics, Borusan
Lojistik serves as a technology company
and develops digital platforms that provide
exclusive solutions for customers.
Borusan Lojistik maintains its firm lead in
the Turkish logistics industry, tapping into its
rapid technology development capabilities
and expertise and giving a direction to the
industry's digital transformation.
Sectors Served
Core sectors served by Borusan Lojistik
are food & beverage, consumer goods,
e-commerce, durable goods, industrial
products, and automotive manufacturing,
representing some 70% of total turnover
Products and Services
• Domestic FTL transportation (eTA)
• Storage, value added services and
production logistics
• PDI, milk run and automotive
transportation
• International logistics services
eTA
Founded in 2012, eTA is the first digital
logistics platform in Turkey, bringing shippers
and truck drivers digitally together without
any need for intermediaries.
During its initial phase, eTA was mainly focusing on small-sized businesses while large accounts’ operations were managed by Borusan Lojistik. This has given eTA a unique opportunity to assess large-scale operations for future digitalization while running a purely digital operation with early adopters from both shippers and truck drivers
After eTA has reached the target technological maturity and scale especially in terms of member truckers; Borusan Lojistik and eTA FTL services have been migrated to the eTA Platform. In 2020, 420 thousand trips have been performed.
Truck drivers can sign up to the eTA Platform through the "eTA Mobile Application" by uploading their vehicle and commercial documents, which are reviewed and approved by the eTA team. Following the sign-up, truck drivers can browse through trips published on the eTA Mobile Application, bidding instantly for trips, and can also request loads for desired routes in advance, so that they can secure their future dated trips.
eTA operating model can be best described as “digital forwarding” where all the deliveries are operated by Borusan Lojistik. In order to ensure an excellent shipper experience with no compromise on “On Time In Full” delivery performance, trucks owned by Borusan Lojistik are used to cover in case an independent eTA Platform member trucker cannot initiate a trip.
In the same manner, all payments upon successful completion of a trip are made by Borusan Lojistik through eTA Card, eTA Platform’s payment system, offering discounts and benefits to truck drivers besides instant payment.
eTA platform was developed by Borusan Lojistik's in-house R&D team. The eTA infrastructure enables transactions made on the platform to grow rapidly. In order to offer customized trips to truckers and the best price calculations to shippers, eTA is being moved to the cloud environment so as to further expand through cloud computing services.
eTA platform was developed by Borusan Lojistik's in-house R&D team. The eTA infrastructure enables transactions made on the platform to grow rapidly. In order to offer customized trips to truckers and the best price calculations to shippers, eTA is being moved to the cloud environment so as to further expand through cloud computing services.
Partial Delivery Network, Special
Distribution & Home Delivery
Borusan Lojistik, as part of its domestic
logistics services, provides partial land
transportation, special distribution, milk run
operations, and storage & customer facility
management services including vehicle
logistics.
Borusan Lojistik’s partial delivery network covers 24 distribution centers and 93 pick-up & drop-off locations, enabling deliveries from 81 cities to 81 cities across Turkey.
Borusan Lojistik's net sales was USD 394.9 million in 2020.
420 thousand tripsThe number of trips performed via eTA rose from 395 thousand to 420 thousand.
As part of the special distribution and home delivery operations, Borusan Lojistik carried 720 million desi load in 2020. In terms of volume, Borusan Lojistik made over 235 thousand home deliveries. Deliveries are complemented with digital solutions such as “scheduled deliveries integrated with e-commerce platforms” and “traceability of deliveries” targeting excellent customer experience.
In 2019, Borusan Lojistik opened the Tepeören Warehouse, as its main warehouse for storage services, offering 1,500 m2 open and 93 thousand m2 closed storage area. In total, the Company has 405 thousand m2 open and closed storage area in 23 warehouses across Turkey as of the end of 2020. Besides its own warehouses, Borusan Lojistik is offering storage services at its customers’ facilities.
International Logistics Services
Borusan Lojistik provides land, railroad, air,
and sea transportation services, as well as
multimodal transportation services as part of
its international logistics services.
In 2020, Borusan Lojistik’s international logistics operations focused mainly on Europe, North America, Russia, Middle East, Central Asia, and the Far East
Borusan Lojistik’s international land operations mainly focus on European destinations and completed around 20 thousand trips through a wide network of agents and partners, in 2020. Services cover full truckload and less than truckload deliveries, as well as intermodal operations.
Borusan Lojistik’s air forwarding operations cover 80+ airlines through agreements in 120 countries and 275 destinations. Borusan Lojistik has become one of the Top 10 IATA Agencies in Turkey in 2020, in terms of freight.
Besides the forwarding operations, Borusan Lojistik provides logistics services for project loads that require sensitive handling, as well as for heavy cargo and special equipment transportation. Borusan Lojistik’s project logistics services include chartering, project consultancy, heavy/oversized cargo operations, vessel loading/discharging operations, port terminal operations, warehouse management, door-to-door logistics organization, unloading at customer site, site operations, installation at site, and energy logistics.
2020 Business Results
In the 2020 operating period, Borusan
Lojistik's total trips increased by 6%
compared to the previous year.
• Borusan Lojistik attained over 50% of
e-commerce growth in 2020.
• Borusan Lojistik invested TL 14.3 million in
R&D in 2020.
Digitalization Drive for All Business
Processes
Borusan Lojistik pursues digital
transformation in two primary areas:
Focusing on the digitalization of internal
operational processes, the Company aims
to establish swift workflows free of human
error, and improve the quality of service
provided to customers. In addition, Borusan
Lojistik takes steps towards digitalization
in customer relationship management.
Operating with two key partners, namely
truckers and loaders, the Company attaches
great importance to running relations with
both groups via digital channels.
In 2020, the Company invested TL 14.3 million
in R&D in pursuit of digital transformation.
Borusan Lojistik's focal projects include "eTA
FTL Operation Digitalization Project,” "Atlas
LTL Logistics System Development Project,”
and "Location Data Verification Project,”
Sustainability Activities on the Basis of
Prioritization
Borusan Lojistik's and eTA's sustainability
strategy is built on the frameworks of
"Combating Climate Change,” "Contribution
to Quality Education" and "Future-Proof
Business Model with eTA,” In line with
its sustainability strategy, the Company
conducts training courses on the reduction
of carbon emissions, coding, and robotics.
In addition, it has commenced efforts on the
sustainability of work as a digital platform on
eTA journey.
With eTA, the aim is to reduce empty return
trips and contribute to lower emissions. In
the 2020 operating period, the "İşte Sağlık"
(Health at Work) application was launched
to create a map of individuals who have
had close contact with confirmed cases
if and when an employee tests positive
for COVID-19. Taking firm steps towards
Europe's top ranking as a digital platform,
eTA sets itself apart from rivals with its agile
management approach. Accordingly, the
Company transforms all software teams
into agile teams and has supported this
transformation with its Scrum team of 45
people.
Intended to develop a different perspective
for eTA's business problems, eTAthon
admitted 308 people" applications and 112
teams, while including 91 people and 31
teams into the contest as a result of qualifier
sessions. Three winning teams and 7 finalist
teams were presented their respective
awards. The outcome of eTAthon was work
on analytics and machine learning in the
field of pricing, one of the major issues that
eTA experiences.
Borusan Lojistik cares about the little
companions of people, and therefore
provided assistance in the moving of shacks
from Bursa to Ankara for stray animals.
AI, robotics, and coding courses for children
were delivered online in collaboration with
Twin Science. Having launched the eTA card,
the Company created numerous benefits
for suppliers both in terms of payment and
at petrol stations, restaurants, markets, and
workplaces.
Minik dostları da düşünen Borusan Lojistik, Bursa’dan Ankara’ya sokak hayvanları için kulübelerin taşınmasına yardımcı olmuştur.
Full Compliance with Laws for
Occupational Health and Safety
Borusan Lojistik delivered 26,260.75 person hour training on OHS in the 2020 operating
period. In addition, awareness-raising
training was delivered by Occupational
Safety Professionals (i.e. Occupational
Safety Specialists and Workplace Doctors)
to address the COVID-19 pandemic. Topics
included general information, hygiene
practices, and control measures. In 2020, the
following OHS training was carried out:
• Legal occupational health and safety
training,
• Emergency action plan training,
• Emergency response team training,
• Orientation training upon recruitment,
• Business-specific focus trainings,
• First responder employee refreshers
• SDS, first aid, fire, and spill response
courses in areas where chemical
substances are located/handled,
• Waste management training,
• Working at height training,
• Toolbox training on a specific OHS matter
as determined weekly for all employees
before the start of the week.
Social Responsibility Project for Kids
As a model corporate citizen, Borusan
Lojistik aims to deliver AI, robotics, and
coding courses to children under the Twin
Social Responsibility Project. Courses taught
on the project's YouTube channel reach the
children of all stakeholders and employees.
A contest is held during live streams and
winning children are given Twin Science
Sets as gifts to contribute to their social
development. Under "ÇEKÜL Natural and
Cultural Heritage Training Programs" co-run
with ÇEKÜL (Foundation for the Protection and Promotion of the Environment and
Cultural Heritage), a project was initiated with
the title "Seviyorsan Gel Koru Bence" (Protect
What You Love). In the 2019-2020 academic
year, 1,000 students and 50 teachers around
Turkey attended awareness-raising courses
within this scope. A donation campaign
for the Foundation for the Education and
Protection of Mentally Handicapped Children
(ZİÇEV) was initiated and continued across
the organization.
Future Objectives
Borusan Lojistik gained further speed in
its digitalization drive in 2020 and plans
to position it as a core area of focus for
the 2021 operating period. Within this
scope, the Company aims to offer a much
more advanced mobile app experience to
truckers and run the manual flow of work
with loaders via digital methods. The overall
objective is to provide both customer groups
with a quick, seamless, and accessible
transaction experience. Under the "Atlas LTL
Logistics System Development Project,” the
Company intends to reinforce its competitive
edge in overseas transport with digital
muscles, while swiftly creating action plans
through the agile structure adopted in the
organization in 2020.
Borusan Lojistik’s air forwarding operations cover 80+ airlines through agreements in 120 countries and 275 destinations.
405 thousand m2 storage areaIn total, Borusan Lojistik has 405 thousand m2 open and closed storage area in 23 warehouses across Turkey as of the end of 2020.
720 million desi loadBorusan Lojistik transported 720 million desi load in 2020. In terms of volume, Borusan Lojistik made over 235 thousand home deliveries.
Pursuing digital transformation, Borusan Lojistik invested TL 14.3 million in R&D in 2020.
"Seviyorsan Gel Koru Bence" (Protect What You Love) is a project conducted in the 2019-2020 academic year that provided 1,000 students and 50 teachers across Turkey with awareness-raising training.
Borusan Lojistik delivered 26,261 person-hour training on OHS in the 2020 operating period.
Net Sales
USD 394.9 million
Non-Group Sales
USD 345.6 million
Intra-Group Sales
USD 49.3 million