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Our Employer Brand

“Borusan Is Here”

In 2017, in order to have nearly eight thousand employees of the entire
Borusan Group companies experience a better work experience, review

all of our processes from employee experience, and shift our communi-
cation into that direction, and strengthen the ideal employer perception in
the eyes of potential talents, we carried out process and system improve-
ments in talent management, performance, training and development,
social clubs, and fringe benefits through the viewfinder of our employer
brand, “Borusan Is Here”.

We established our external communication strategy to pull potential tal-
ents to Borusan and started to organize network meetings named Boru-
san Atelier, focusing specifically on young talent communication. We up-
dated our young talent program in line with this strategy.

Borusan Puantum

Its purpose is to enable open com- Puantum is a digital platform open to its
munication where employees can employees in order to support feedback
give their feedback anytime an-
culture within Borusan Group.
ywhere, thereby proving that the
feedback can not only be given In the last 1,5 years since we be-
from manager to employee, but gan to use Puantum, 2,338 em-
rather be given and taken between ployees in Borusan Group actively
all levels within the company struc- used Puantum, and contributed
ture. with over 27 thousand feedbacks.
With the integration of Puantum
Our target for the second half of platform with a new rewarding
2017 was so that 50% of employ- scheme that will be introduced in

ees within the scope would do 2018, we aim to build a bidirec-
their first log in to the system and tional relationship between the
become a user and contribute with feedback mechanism and the re-
at least one feedback. warding scheme.

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