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While planning the group strategies; we oversee trends such
as na-

tional and global variables, developing technology, diminishing natu-

ral resources, client expectations, and changes in regulations. In our
long-term objectives,
we mainly focus on increasing the group com-

panies’ market shares in their business lines and their sustainable

growth.

We target continuity of profits and overall excellence through lean and

efficient processes in Borusan Group that always works for the better.
In order to reach excellence in process management, we apply 6 Sig-

ma Management Method across our group since 2002. This year, for
our growth and efficiency, we invested about USD 204 million.

[economic

performance]

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