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[STRATEGY AND MANAGEMENT]
UN SUSTAINABLE DEVELOPMENT GOALS
COMMUNICATION WITH
OUR STAKEHOLDERS
We define our stakeholders as persons
and organizations that are influenced
by our activities, and at the same
time, who could have an impact on
our group’s efforts to achieve its busi-
ness targets. In order to plan a more
intensive communication scheme with
our key stakeholders for the coming
terms, we reviewed all key stakehold-
ers of each company in the group in
the previous reporting period.
During the sustainability strategy
workshop, we held last year with the
representatives of each group com-
pany, we prioritized the key stake-
SUPPLIERS
LOCAL
ADMINISTRATIONS
BUSINESS WORLD
NON-GOVERNMENTAL ORGANIZATIONS (NGOS)
SOCIAL MEDIA USERS
CAPITAL MARKETS
UNIVERSITIES
(ACADEMICIANS)
OTHER PERSONS AND INSTITUTIONS THAT
MAY HAVE INTEREST IN BORUSAN
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STAKEHOLDER COMMUNICATION PLATFORMS
STAKEHOLDER COMMUNICATION TOOL / FREQUENCY
GROUP
Borusan Employees CEO and General Manager Memorandums (frequency varies according to
topics of communication); Borusan Day (yearly); Annual Report (yearly);
Sustainability Report (yearly); Employee Loyalty Research (yearly); Internal
Communication Meetings (at least yearly in group companies); Performance
Evaluation Meetings (yearly); Internal Information Notices (instant); Ocean
holders that had intensive economic, Volunteers Platform (all year long); Recreation Clubs (all year long); Ethics
social, and environmental interactions Rules; Employee Trainings and Borusan Academy Faculty Programs (all
year long); The Borusan Employees and Yammer Intranet Platforms (all year
with our companies and prepared the
long); B’Alem Human Resources Portal and Applications (all year long).
stakeholder maps for each.
Customers Annual Report (yearly); Sustainability Report (yearly); Customer Satisfaction
Research (at least yearly in Group companies); Meetings and Interviews;
As a result of these studies, it was re- Internet based Applications; Ethics Rules, Corporate Website (all year long).
vealed that the primary key stakehold- Business Partners Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
Meetings and Interviews (all year long).
ers identified at the workshop and the
Public Institutions Annual Report (yearly); Sustainability Report (yearly); Audits (instant / peri-
ones identified by Holding Corporate
odical); Joint Projects; Corporate Website; Meetings and Interviews (all year
Communications were coherent. The long).
communication platforms we employ Press Annual Report (yearly); Sustainability Report (yearly); Annual Public Dis-
for these stakeholders, along with their closure Meeting; Project Specific Press Meetings; Interviews; Press Tours
(instant); Corporate Website, Social Media ((all year long).
content and communication frequen-
Banks Annual Report (yearly); Sustainability Report (yearly); Meetings and Inter-
cy, are given in the table; Stakeholder
views (all year long).
Communication Platforms.
Suppliers Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
(GRI 102-42) Meetings and Interviews; Supplier Evaluation Surveys (all year long).
Local Administrations Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
Meetings and Interviews; Joint Projects (all year long).
Business World Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
BORUSAN BORUSAN Meetings and Interviews, Social Media (all year long).
EMPLOYEES
HOLDİNG Nongovernmental Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
CUSTOMERS
Organizations (NGOs) Meetings and Interviews; Joint Projects; Donations and; Memberships (con-
BUSINESS PARTNERS tinuous); Social Media (all year long).
PUBLIC Social Media Users Instant Agenda Messages Shared on Corporate and Brand Accounts
PRESS
BANKS
Capital Markets Annual Report (yearly); Sustainability Report (yearly); Periodic reports (on
Borusan Yatırım’s website)
Universities and Human Resources, Career Days Participations; Sabancı University and
Academicians Borusan Academy Program Collaboration; Joint Program with Boğaziçi Uni-
versity and Borusan Internal Financial Affairs, Social Media
Other persons and Annual Report (yearly); Sustainability Report (yearly); Corporate Website;
institutions that may News and Information Flow through Media Tools; Communication through
have interest in Boru- Corporate Social Media Accounts
san (Students, Poten-
tial Employees, Trade
Associations, etc.)
(GRI 102-40) (GRI 102-43)
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