Borusan Lojistik’s motto is “We do the right things and deliver our promises!”. As a leader in the Turkish logistics market, Borusan Lojistik is committed to become a “technology company operating in the logistics & transportation sector” and transform the sector through digitalization, as the right thing to do. The first step towards this objective was the establishment of eTA, which has become the third-largest digital forwarder in Europe in less than 7 years, as we deliver our promises.

eTA has been founded by Borusan Holding in 2012, as a technology start-up, bringing together shippers and truck drivers on a digital platform and delivering full truck load (FTL) services without any intermediaries. eTA has been focusing on small and medium sized enterprises while majority of Borusan Lojistik’s customers consists of large key accounts. After eTA has reached the target technological maturity and scale in terms of member truckers; Borusan Lojistik and eTA FTL services have been migrated under the eTA Platform.

In 2019, 270.000 trips have been planned and executed through eTA and there are 156,000 truck drivers registered on eTA, with 36,000 of them having downloaded the eTA mobile application to their smartphones. eTA won the grand prize in the Customer and Market Engagement category of the European Business Awards - 2019, one of the most prestigious business awards in the world.