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[ECONOMIC PERFORMANCE] COMPANY INVESTMENT OBJECTIVE BUDGET
Borusan Roll-Form Ensuring customer loyalty by $ ~3,500,000
Mannesmann Profiles meeting customer demands as a
INDUSTRIAL Production local provider in a niche market
Bursa Gemlik Line where the tubes are currently
INVESTMENTS Investment imported
Targeted Economic: With the investment to produce high value-added tubes,
COMPANY INVESTMENT OBJECTIVE BUDGET Gains our company will localize the imported tube supply and therefore will
contribute both to company profitability and country economy.
Borusan Oto İstanbul Samandıra Presenting our clients with -
Social: This investment with which we aim to serve the present
Licenced Seller and environmental friendly premises
and potential clients in automotive, agricultural machinery and
Licenced Service equipped with superior technology
construction industries, will impact our internal stakeholders and
Investment and up-to-date retail standards company positively.
Corporate: Although not operational yet, the undertaken investments
Targeted Economic: Reducing general costs and increasing sales
enhance our clients’ loyalty and trust in our company.
Gains Social: Enhancing employee and client satisfaction
Environmental: Obtaining LEED Gold Certificate given to green
buildings by utilizing eco-friendly equipment in mechanical COMPANY INVESTMENT OBJECTIVE BUDGET
ventilation system, taking measures for saving water and
managing waste. Supsan Reducing Operational Meeting OEM customer TRY
Corporate: Corroborating brand and company image Supply Consumption and demands and improving 39,600
Developing Consumable cost to get more projects
Materials Usage System
COMPANY INVESTMENT OBJECTIVE BUDGET
Results Economic: Costs have improved by 19%.
Borusan New Heat Increasing capacity to meet Heat Treatment
and Gains Social: Employee motivation increased due to grinding wheel and
Mannesmann Treatment Furnace the demand as a result of Furnace: collet replacement frequency. The project team was rewarded as a
Investment for the new $ 3,245,000 result of successful completion of the project.
İstanbul Automotive automotive projects and Drawn Tube Environmental: Less energy, consumables, stones, clips, carton box
Halkalı Segment and maintain the Production Line: and cooling oil were used.
Production Drawn Tube leading position in the $ 4,295,000 Corporate: Cost improvement was accomplished and targeted sales
Plant Production Line & domestic market; maintain Bursa Plant projects were obtained.
Bursa Plant a more active position in the Investment: ~ $
Investment global markets 750.000
COMPANY INVESTMENT OBJECTIVE BUDGET
Targeted Economic: This project where high value-added tubes are used in the
Gains automotive segment will significantly Supsan Improving efficiency Reducing energy consumption -
add to company profit. of production lines per unit valve by increasing
Social: We believe that approximately 55 domestic and 30 global efficiency
important clients will be positively impacted by this investment in
Results Economic: Costs have improved by 27%.
addition to many small clients.
and Gains Social: Existing machinery have sped up and stoppage durations has
Corporate: These investments are crucial for us in maintaining our
reduced. Hence, employee satisfaction raised. The project team was
leading position and our market share in domestic market. The major
rewarded as a result of successful completion of the project.
reason for the Bursa Plant investment is to make space for Halkalı Environmental: Less energy, consumables and cooling oil were used.
Plant’s new investments. In addition, we will meet client demands with Electric consumption which was 1.14 kWh/unit in 2015 dropped to 1
more flexibility by being closer to clients with our new plant in Bursa kWh/unit in 2016.
which is the heart of the automotive industry. Corporate: Cost improvement was accomplished and targeted sales
projects were obtained.
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