Page 25 - B-SR-2016-EN
P. 25

[strategy and                     — Borusan Holding’s





 management]                       management approach is

                                   based on communicating



                                   effectively and



                                   transparently with all



                                   our internal and external



                                   stakeholders.  —








                                   We  determine  the  long-term  strategies  of  Borusan  Hold-

                                   ing group companies in the framework of a five-year per-
                                   spective and four major concepts. These are; Profit Growth,
                                   Strategic Market Positioning, New Products & Services and

                                   Business Excellence.



                                   Borusan  Holding’s  management  approach  is  based  on
                                   communicating effectively and transparently with all our in-
                                   ternal and external stakeholders. We take into consideration

                                   both industry and stakeholder priorities in defining our sus-
                                   tainability priorities. While realizing our strategic plans, we
                                   prioritize our social, environmental and economic aspects,

                                   create continuous and ever-increasing value for our stake-
                                   holders.



                                   Our vision for 2024 is “Borusan to grow, achieve high prof-
                                   its, dominate its markets, consist of innovative companies,

                                   have a culture that nurtures the best skills, and is successful
                                   and responsible.” In every step, we take with this vision, we
                                   continue monitoring our sustainability impacts.








                                                                                                                     25
 24
 24                                                                                                                  25
   20   21   22   23   24   25   26   27   28   29   30