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     [strategy and                     — Borusan Holding’s
 management]                       management approach is
                                   based on communicating
                                   effectively and
                                   transparently with all
                                   our internal and external
                                   stakeholders.  —
                                   We  determine  the  long-term  strategies  of  Borusan  Hold-
                                   ing group companies in the framework of a five-year per-
                                   spective and four major concepts. These are; Profit Growth,
                                   Strategic Market Positioning, New Products & Services and
                                   Business Excellence.
                                   Borusan  Holding’s  management  approach  is  based  on
                                   communicating effectively and transparently with all our in-
                                   ternal and external stakeholders. We take into consideration
                                   both industry and stakeholder priorities in defining our sus-
                                   tainability priorities. While realizing our strategic plans, we
                                   prioritize our social, environmental and economic aspects,
                                   create continuous and ever-increasing value for our stake-
                                   holders.
                                   Our vision for 2024 is “Borusan to grow, achieve high prof-
                                   its, dominate its markets, consist of innovative companies,
                                   have a culture that nurtures the best skills, and is successful
                                   and responsible.” In every step, we take with this vision, we
                                   continue monitoring our sustainability impacts.
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