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[strategy and                                                                                                                                 — Borusan Holding’s





            management]                                                                                                                                   management approach is

                                                                                                                                                          based on communicating



                                                                                                                                                          effectively and



                                                                                                                                                          transparently with all



                                                                                                                                                          our internal and external



                                                                                                                                                          stakeholders.  —








                                                                                                                                                          We  determine  the  long-term  strategies  of  Borusan  Hold-

                                                                                                                                                          ing group companies in the framework of a five-year per-
                                                                                                                                                          spective and four major concepts. These are; Profit Growth,
                                                                                                                                                          Strategic Market Positioning, New Products & Services and

                                                                                                                                                          Business Excellence.



                                                                                                                                                          Borusan  Holding’s  management  approach  is  based  on
                                                                                                                                                          communicating effectively and transparently with all our in-
                                                                                                                                                          ternal and external stakeholders. We take into consideration

                                                                                                                                                          both industry and stakeholder priorities in defining our sus-
                                                                                                                                                          tainability priorities. While realizing our strategic plans, we
                                                                                                                                                          prioritize our social, environmental and economic aspects,

                                                                                                                                                          create continuous and ever-increasing value for our stake-
                                                                                                                                                          holders.



                                                                                                                                                          Our vision for 2024 is “Borusan to grow, achieve high prof-
                                                                                                                                                          its, dominate its markets, consist of innovative companies,

                                                                                                                                                          have a culture that nurtures the best skills, and is successful
                                                                                                                                                          and responsible.” In every step, we take with this vision, we
                                                                                                                                                          continue monitoring our sustainability impacts.








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