Page 94 - BSR17-EN

We are Against Ignorance!

Target is 2,000 Books!

The survey we conducted among In addition to our 15 employees
Borusan Otomotiv Group employ- who are active supporters, a num-
ees brought out a demand from ber of our external stakeholders
Ocean Volunteers to focus on pro- also volunteered to support the
ducing projects for children. This project: Facebook – Onedio – Hep-
led us to a decision to start a library siburada - Smartis – Securitas –
project. As a first step, we spotted Meta İnşaat – Akmanlar Temizlik
a school without a library and made Hizmetleri - Boogy Event Company
a shortage and requirements list for – Global Turizm – DSM Group do-
it. We started the process of sup- nated books.
plying the equipment such as the
bookshelves, desks, chairs, maps, We aspired to spread this book do-
computers etc to be placed in the nation campaign operation to all
library. Borusan Otomotiv branches na-
tionwide. To achieve that, we gath-
ered the list of books suitable for
curriculum in a link with the help
of a mobile web page designed by
a partnership of hepsiburada.com
and made it possible for everyone
to be able to donate books online.

In the short film prepared for the
book donation campaign aware-
ness, we placed “I Am Against Ig-
norance! Target is 2,000 Books!”
messages from various levels of
employees in Borusan Otomotiv. At
the same time the film was webcast
in Facebook as advertised content,
+ which enabled non-Borusan Oto-
motiv people donate books as well.
Results and Gains

Economical: We built a 2,000-book library together
with its equipment inventory for just TRY 5 thousand from company budget.
Social: We built a library comprising modern and up-to-date books where approximately 750
students who study in Istanbul Küçükçekmece İnönü Secondary School can benefit from.
Environmental: The library also contained books with content to feed environmental
awareness.
Corporate: Thanks to this campaign, a sense of volunteering for a common cause
developed among the employees of Borusan Otomotiv Group. The Ocean Volunteers have
further plans to realise another library project in a different school in 2018.

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