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Love Starts with

Words Campaign

Borusan is Equal Platform determined its first focus area as gender equal-
ity in business life. We launched a guide and a video in September 14th
Valentine’s Day to point out the discriminative language in behavior in
business life. With this guide, we intended to establish the basis for love
and respect in work life by being aware of the prejudicial language and

behavior that feed inequality in business life.

The “Guide to Avoid Discrimination Bearing Words and Behavior” doc-
ument that is developed by the social equality platform, Equal Borusan
and Kadir Has University Centre for Social Gender and Women Studies,
includes language and behavior towards gender discrimination in work
place.

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