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[SOCIAL PERFORMANCE] CORPORATE RESPONSIBILITY

Borusan Makina ve Güç Sistemleri Borusan

Vocational High School Coaches Otomotiv Group

Vocational High School Coaching Program is a ine ve Güç Sistemleri Ocean Volunteers and We are Against
corporate social responsibility practice led by performed volunteering activities with a budget Ignorance! Target is RESULTS AND GAINS
Private Sector Volunteers Association initiated of TRY 1,550 in excess of the 50-hour target.
for the volunteer coaches chosen among em- They met and had coaching activities with 45 2,000 Books!
ployees to serve for 2 years. students which included students from Mimar ECONOMICAL We built a 2,000-book
Sinan Industrial Vocational High School’s Ma- The survey we conducted among Borusan library together with its equipment
The purpose of the program is to create lasting chinery Plant & Equipment Department. Otomotiv Group employees brought out a inventory for just TRY 5,000 from
collaborations between companies and voca- demand from Ocean Volunteers to focus on
tional high schools, allow relationships that be- In the meetings that took place in three week producing projects for children. This led us to company budget.
gin with coaching practices to turn into oppor- intervals, studies were done with students on a decision to start a library project. As a first SOCIAL We built a library comprising
tunities like internship or employment provided topics such as Safely Toward the Target, Time modern and up-to-date books where
to students, and supporting other investments Management, Continuous Learning and Devel- step, we spotted a school without a library
that might be done in vocational high schools in opment, and Responsible Citizenship. Expe- and made a shortage and requirements list approximately 750 students who study in
the long term. riences were transferred, and guest speakers for it. We started the process of supplying the Istanbul Küçükçekmece İnönü Secondary
shared their success stories. We are aiming to equipment such as the bookshelves, desks,
In 2016, nine of our employees actively worked continue this program until 2018. chairs, maps, computers etc to be placed in School can benefit from.
project under the leadership of Borusan Mak- the library. ENVIRONMENTAL The library also
contained books with content to feed
In addition to our 30 employees who are ac- environmental awareness.
tive supporters, a number of our external CORPORATE Thanks to this campaign,
stakeholders also volunteered to support the
project: U-Medya Film Productions, Roka a sense of volunteering for a common
Davet, Meta İnşaat, Boogy Event, Smartis and cause developed among the employees
Akmanlar Grup also donated books. of Borusan Otomotiv Group. The Ocean
Volunteers have further plans to realise
We aspired to spread this book donation
campaign operation to all Borusan Otomo- another library project in a different
tiv branches nationwide. To achieve that, we school in 2017
gathered the list of books suitable for curric-
ulum in a link with the help of a mobile web
page designed by a partnership of hepsibura-
da.com and made it possible for everyone to
be able to donate books online.

RESULTS AND GAINS
In the short film prepared for the book dona-
ECONOMICAL We believe that this program will help grow business people who will add value tion campaign awareness, we placed “I Am
to the country’s economy in the long run. Against Ignorance! Target is 2,000 Books!”
SOCIAL We supported the vocational high school students in their attendance to their schools, messages from various levels of employees
their success stories, profession gaining, and professional and personal developments by in Borusan Otomotive. At the same time the
introducing them to people who could be role models to them. film was webcast in Facebook as advertised
CORPORATE Another new and effective practice has been initiated in Borusan Group which content, which enabled non-Borusan Otomo-
stands out with the importance it gives to contribution to community tiv people donate books as well.

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