Borusan Lojistik conducts logistics services in four core areas: domestic logistics, project logistics, international transportation and port management services. The Electronic Transportation Network (eTA) is a business model serving SMEs in production sectors for inner-city and inter-city freight transportation, full truck loads in particular.
Strategic Positioning
Borusan Lojistik achieves business results that garner high customer satisfaction thanks to the following competitive advantages:
- As the ‘Solutions that Make Difference and Create Value’, Borusan Lojistik provides integrated logistics services and adds value for its customers with all products, companies/brands, business partners and suppliers through contributing to their strategic goals.
- It creates value for its customers through pioneering digital projects involving simulation, big data, optimization, robotic solutions and mobilization, thus making a difference and continue to be the leader in the sector.
Sectors Served
Borusan Lojistik’s core sectors are automotive, durable goods, furniture and technology, textiles, apparels, FMCG, food and beverage, retail, energy, iron and steel, chemical, construction and container line sectors, among others.
Products and Services
Domestic Logistics Services
Borusan Lojistik, as part of its domestic logistics services, provides FTL, partial and special transportation, MilkRun, bonded and non-bonded warehousing, supply chain solution development and automotive logistics services. The Company continued to be the leading provider of vehicle logistics services in Turkey in 2018.
Borusan Lojistik leads Turkey’s land transportation industry with more than 3,000 shipments per day. Pickup and distribution operations are managed in 81 cities through partial services.
In addition to these services, Borusan Lojistik has created the platform ecosystem by managing the supply function through digital channels.
Chartering and Project Logistics Services
Borusan Lojistik provides logistics services for project loads that require sensitive handling, expertise and experience, as well as for heavy tonnage cargo and special transport equipment. The Company’s project logistics services include chartering, project consultancy, heavy/oversized cargo operations, vessel loading/discharging operations, post terminal operations, warehouse management, door-to-door logistics organization, unloading at customer site, site operations, installation at site, and energy logistics.
Borusan Lojistik had 240 vessel connections under vessel chartering services and started to provide transportation services for many domestic and international major projects. Vessel chartering services are offered for our group customers, non-group domestic and foreign customers. In addition to Turkey-connected shipments via sea/land/rail/water, the Company also provides services for freight with ports of call other than Turkey or for different countries/ports with loading and discharging operations.
International Transportation
Borusan Lojistik conducts land, air, railroad and container transportation services, and multi-modal transportation operations as part of its international transportation services. In 2018, it continued to provide services to countries in Europe, America, Russia, Middle East, Far East and Central Asia through a wide network of agents and partners. Following the establishment of a new company in Germany, the first Borusan office was opened in Europe and additional focus was placed on penetrating the European market under the brand of Borusan Logistics.
A pivotal project, a new road was opened for road transport extending from China through Turkey and Europe. Due to this new route, express land transportation services were launched, enabling deliveries from China to the CIS and Europe, Turkey and Germany, in particular, in shorter times and with lower costs.
Port Management Services
Tapping into its mission of creating strategic added value for the supply chain, Borusan Lojistik provides world-class services through investments in the strategically-situated Borusan Port in Gemlik and specialized and experienced human resources. The Port provides container, general cargo, project load, Ro-Ro, PCC, and port and terminal services.
Its annual handling capacity is 5 million tons of general cargo, 450,000 TEU containers, and 350,000 CEU vehicles as of the end of 2018. The current 635-meter linear dock, with a 14.5-meter depth, can handle Super Post-Panamax vessels, giant container ships with a capacity of 13,000 TEU, and ships with 20 rows of containers. The Borusan Port has an 1,800-meter berth and a 465,000-square-meter custom bonded/unbonded terminal area. The Port recently passed TSE inspections, in which the green steps taken are assessed, and received Green Port certification.
Borusan Lojistik delivered an effective capacity utilization in 2018 at the Borusan Port located in Gemlik, with 3.3 million tons of general cargo operations, 245,000 TEU in container operations, and 275,000 in vehicle operations In addition to the periodical OHS courses delivered at the Borusan Port, 476 employees received training at the OHS simulation center involving the use of real simulators and virtual reality videos in 2018.
ELECTRONIC TRANSPORTATION NETWORK - eTA
Founded by Borusan Lojistik in 2012 as an innovation company in the sector, the eTA business model offers significant advantages to SMEs via its online platform and to truckers via mobile technology. This system, which brings cost savings to SMEs, provides 24/7 trackable service and is supported by Borusan Logistics quality and assurance, and offers improved efficiency and revenue to truckers in addition to the privilege of being a member of Turkey’s largest fleet utilizing the latest technologies. eTA serves SMEs in production sectors with regards to inner-city and inter-city transportation, full truck loads in particular.
Social Responsibility
In parallel with its continuous development principle, Borusan Lojistik implemented 24 volunteering projects with a total of 3,100 hours and 406 volunteering employees in 2018.
Information Technologies, Innovation and R&D Studies
Borusan Lojistik gathered all customer operational communications under a single umbrella as part of the Customer Portal Project and started to serve via online.borusanlojistik.com in 2018. Domestic Logistics, Warehouse and Customs processes started to be presented on this platform; accordingly, an interface was developed through which customers can track their orders, view the location of vehicles in active shipment, monitor warehouse processes and access operational reports.
As part of the Electronic Transportation Network (eTA) project, interface designs were renewed in 2018 to improve customer experience. SEO studies were conducted on the website to enhance corporate visibility, and transition to a new infrastructure model was performed to renew the broker system. In the light of customer-based user experience tests on the website, the format of the corporate website was updated, and new interface enhancements were implemented. New enhancements were also performed to address emerging needs reflected in user experience tests on the mobile app for truckers, which ensured active use of the mobile app by the users.
Activities in connection with Electric Urban Freight and Logistics (EUFAL), a project involving establishment of an online exchange platform to ensure popularization and active use of electric vehicles in inner-city freight transportation, carried on throughout the year. EUFAL is a project funded by the EU and conducted in collaboration with İstanbul Technical University. The project’s objective is to increase electrification of existing vehicle fleets in logistics systems, optimize the logistics systems for effective use of electric vehicles, and contribute to resolution of issues.
Borusan Lojistik made a breakthrough in information technologies in 2018, replacing the outsourced International Transportation operation software with a new program developed via its own resources.
A Road to Success Lined with Awards
Borusan Lojistik maintained its service approach predicated on superior quality in 2018 and won the following awards:
- “The Logistics Project of the Year,” in the Achievement in Logistics Awards of the Logistics Summit, with the co-project of Borusan Lojistik and Ford Otosan.
- Second Place in the Cargo, Transportation and Logistics category under ‘The Most Favored Companies of the Year’ rankings by Capital magazine.
- Second Places in Qatar Airways’ ‘Top Five Air Forwarders’ and Turkish Cargo’s ‘Most Improved Agencies’.
Borusan Lojistik made a breakthrough in information technologies in 2018, replacing the outsourced International Transportation operation software with a new program developed via its own resources.
Company Profile
Net Sales: USD 556 million
Non-Group Sales: USD 464 million
Group Sales: USD 92 million
3PL Sales: USD 495 million
Port Sales: USD 61.5 million
eTA Total Shipments: 55,000
Borusan Port
Port Container (TEU): 245,499
Port Vehicle Park: 275,604
General Cargo Volume (Million Ton/Year): 3,383
Executives
Mehmet Kalay
Borusan Lojistik – Logistics Services General Manager
Serdar Erçal
Borusan Lojistik – Port Services General Manager
Tuğba Paşalı
Executive Committee Member - Organizational Development and Support Functions
Fulya Banu Sürücü
Executive Committee Member – Financial Affairs
Sinan Anıl Gül
Executive Committee Member – Information Technologies, Innovation and R&D
Hamdi Erçelik
eTA General Manager