Borusan Cat, Benim Filom, Borusan Makina Kazakhstan

Borusan Cat has been the market leader in heavy machinery and power systems in Turkey and Central Asia since its establishment.

Borusan Cat has been the market leader in heavy machinery and power systems in Turkey and Central Asia since its establishment. The Company represents Caterpillar in six countries, with almost 2,500 employees.

Strategic Positioning

Borusan Cat continues to operate successfully, driven by the following competitive strengths:

Solution provider and a reliable consultant, with different business models offering new, used and rental options.
Customer-oriented, agile and lean organization, an experienced team, continuous and standard sales and after sales solutions through innovation and digitalization.
Creates added value for customers by processing and analyzing continuous data flow from the field with artificial intelligence tools through research and development.
Kenworth On Highway Trucks, Ground Force, Allmand Light Tower and Maxi Heater Kazakhstan dealerships.
Metso and Genie dealerships in Turkey.
Fully integrated worksite based technological solutions for heavy construction and highway contractors through SITECH Eurasia.
Value-added engineering services through land and off-shore turnkey power packages, cogeneration, trigeneration, landfill and biogas systems, system integrations, automation and SCADA systems.
New business models through turnkey solutions in marine and petroleum operations, ship system dismantling and reassembly, electrical and automation systems modification and integration, mechanical packaging and complete marine engine-room solutions.

2018 Activities Focusing on Operational Excellence

Borusan Cat worked for the New Istanbul Airport at full capacity and put significant effort for the completion of the project in record-breaking time. 448 units of CAT machines ran 6,227,610 hours and the increasing demand during peak periods was met with the rental of 107 additional machines. 60 employees and 27 service vehicles in the field offered customer support 24/7.
Rental operations were assessed by Caterpillar under the Heavy Rent Certification program and rewarded with GOLD degree.
With further focus on after-sales operations in Russia, the number of customer support contracts grew threefold in 2018 compared to the previous year.
CAT oil sales were started for Kumtor, a strategic partner in Kyrgyzstan, generating a sales revenue of EUR six million. With the component replacement center opened in Balikchi in January 2018, further value was created for customers.
Successful performance was maintained through the strong and effective organization structure in Azerbaijan and Georgia.
Process optimization efforts, improved supply chain and procurement, and further focus on cost management, contributed to enhanced profitability in EP sub-segments.
Activities continued with value-added projects in the marine business, and sales for the first mechanical hybrid engine, as well as the first IMO III-certified engine in Europe, were performed in tugboat applications.
The Company reached the final stage of all electromechanical works at the world’s second-largest integrated textiles campus in Algeria. Furthermore commissioning procedures for the largest (34.5 MW) gas engine Trigeneration facility abroad was completed.

Borusan Makİna Kazakhstan Operations Continued to Grow Stronger

Kazakhstan service operations was approved as Gold Level in Caterpillar’s Global Service Excellence assessment for the second time in a row, while the Component Revision Center was certified third year in a row.
Component Revision Center sales and paving segment sales reached record levels.
Caterpillar’s largest wheel loader 994K for the Altyntau project, as well as Caterpillar’s 793D truck for the Aktogay Mine Field, were deployed. Next-generation Caterpillar excavators were successfully launched.
Under a service contract covering 73 units of equipment with a mining company which is already a customer of the Company, the availability ratio for equipment aged over 15 was guaranteed for the first time in Borusan’s dealership history.
With increased customer support focus in Kazakhstan - where the Company is the market leader - USD 130 million in sales revenue was generated.
12 container generators were delivered to TCO (Tengizchevroil). The project was completed by contracting a local supplier for containers and fuel tanks.
The first C175-20 generator with 3,900 kVa power was delivered.
The 2xCG260-16 natural gas generator of 8.6 MW was delivered for a greenhouse project for the first time.
The Caterpillar 3616 diesel generator was revised and deployed at the customer site.

Our Awards

Borusan Cat’s Micro Learning App “L-Store” was recognized with the Bronze award in Brandon Hall Group Excellence, a prestigious organization for Human Resources and Learning & Development.

Ranking first with its ‘SAP Hana’ Project among all SAP projects carried out in Turkey, Borusan Cat was recognized as a “SAP Quality Awards Gold Winner 2018.”

Borusan Cat was granted with the “Data Mining of the Year” award by SAP, thanks to the Company’s innovative IT infrastructure and the unique algorithm utilized in the Revision Forecasting project and ranked as the first in ‘Digital Trailblazer’ category in SAP 2019 Global Innovation Awards.

Improved Efficiency with Digitalization and Process Optimization

Borusan Cat undertook efforts for digitalization and process optimization in operations during 2018, while ensuring efficiency and speed. The Company continued to work successfully on bringing customer experience to the highest levels. The established systems ensure that all work orders are transmitted to respective functions rapidly, and that the service needed by customers is delivered promptly. In 2017, 10,000 requests were received from 1,698 customers through the service communication center. As of the end of 2018 however, 22,500 requests were received from 2,524 customers. The Component Revision Center’s revision periods, which were 30 days in 2017, were reduced to 20 days and technician productivity increased significantly.

Benİm Fİlom Served Over 1,700 Customers in 3,500 Construction Sites

Operating under Borusan Cat, Benim Filom continued efforts towards more efficient use of heavy machinery, their introduction to the economy, and establishment of a digital system for the same, in 2018. The Company has been providing quality and rapid machinery and equipment services from first to end user since its establishment; as of 2018, it started to serve with all machinery and equipment (e.g. trucks, cranes, forklifts) required from the start to the completion of a construction project. Product diversity was further expanded in 2018, and more than 20,000 requests from over 1,700 customers at 3,500 construction sites were addressed. As improvement efforts proceeded in sales, procurement and logistics, investments in digitalization continued without interruption. Through a mobile app that enables machinery requests with one click, customers submitted 244 small construction machinery requests. Furthermore, an online payment system was introduced to help customers make payments easily and speed up collections. Driven by these developments, the target for 2019 is to become the company that comes first to customers’ minds when they obtain licenses for a project, both in İstanbul and in other provinces of Turkey. It is also aimed to provide services promptly and at any time customers need, and bring them together with business partners by establishing a more comprehensive supplier network for the serviced machinery and equipment.

Comprehensive R&D Investments

Borusan Cat accelerated R&D and digitalization investments aiming to enhance customer experience and increase operational excellence, thus continued to create value in 2018 as well. The projects carried out this year are as follows:

The Borusan Cat R&D Center was officially approved.
Instead of a reactive approach, which is providing service after the failure, Revision Forecasting Project was deployed with a proactive mindset. This tool monitors and analyzes the machines technically and alerts before the failure, which enables to solve the problem before it even occurs. Development efforts are ongoing.
Digitalization is also utilized in supportive functions, in addition to the predictive revision model, and currently 40+ virtual robots work actively.
Weking, an application intended for technician planning, tracking and reporting, as well as comprehensive operational management at Component Revision Centers through a single and digital platform, is launched in Turkey and Azerbaijan.
The digital component tracking system and micro business flow application Radar is deployed at Gebze Component Revision Center in 2018. Radar is planned to be launched at Ankara Component Revision in 2019.
Studies on Thunder, the audio failure detection application, continued in 2018.
The Company was entitled to ISO 27001 Information Security Management System certification.

Borusan Cat accelerated R&D and digitalization investments aiming to enhance customer experience and increase operational excellence, thus continued to create value in 2018 as well.

Company Profile

Operational Information

Domestic Heavy Machinery Sales: 1,004 units
Heavy Machinery Group Sales – Turkey: EUR 399,882 million
CAT Group Sales: EUR 815,535 million
Power Systems Group Sales - All Countries: EUR 125,487 million
Heavy Machinery Sales Volume: 842 units
CAT Group Sales - All Countries: USD 491,332 million

Corporate Information

Dealer for Caterpillar in Turkey since 1994.
Caterpillar’s sole representative in Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, and Far Eastern Russia, as well as Turkey.
The representative in Turkey of Metso, a world leader in mobile crushers and screener units; and Italian MB Crushers, which offers bucket crushers and screen buckets.

Sole representative of Genie boom lifts and Mantsinen port cranes in Turkey
Representative of heavy fuel and medium speed MaK marine engines and EMD engines.
SITECH is the local distribution channel of Trimble Navigation Limited’s Heavy and Highway Construction Site Technology Solutions. SITECH serves a broad customer segment, ranging from contractors with single-brand fleets of machinery to ones with mixed-brand fleets. Its Machine Excavation and Filling Level Control and Site Measurement Systems, which consist of various kinds of software and equipment, are available for contracting companies operating in Turkey, Azerbaijan, Georgia, Kazakhstan and Kyrgyzstan.